Q. Why use pay-per-click marketing?

There are many good reasons to use PPC. It’s measurable, faster than SEO, complementary to other marketing channels, and most importantly it converts well. Like any marketing channel, PPC has a learning curve, but once you get the hang of it, it can be a highly cost-effective and dependable source of leads.

Q. Should I choose SEO over PPC, or PPC over SEO?

SEO and PPC have their own advantages and features. In our experience, use of both of these in synergy works very well for any business which wants to generate traffic through search engines. But deciding on which one will be the primary source of traffic generation should be based on your business goals, and the services and products you are selling. Our PPC experts will be able to guide you in this decision once they analyze your company, the competition, and what type of keywords you will need to promote your site.

Q. How does PPC differ from Organic/Natural SEO?

The primary differences are:

  • Paid searches can be launched quickly. Natural SEO generally takes months to show a return.
  • Paid searches focus on a large number of keywords. Natural SEO needs to be focused on a few high-return keywords.
  • Paid searches are highly measurable. Tracking results on natural SEO is more difficult (although not impossible).

Q. What type of businesses should be using internet advertising and why?

Almost every type of business should be using some form of internet advertising, because that’s where the people are! The internet is for everyone, and whatever your business, there’s probably a form of internet advertising you should be taking advantage of.

Q. How long does it take to launch a PPC campaign?

Once we have all the necessary documentation in place, we can begin development and strategic keyword analysis and should have a campaign in place within 2-3 weeks. Keep in mind, our process is completely transparent and you will have access to all reporting and keyword views.

Q. How much do I pay if someone clicks on my advertisement?

Every time someone clicks on your advertisement, you will pay the fee associated (your bid price) with the specific term searched for and clicked on. Typically you will establish a maximum bid for a keyword (the most you will pay for an individual click) and a total daily budget amount. PPC Managment will work with you to determine an appropriate, realistic and viable budget for your add campaign. You may pay more than your maximum daily budget depending on how many ads are showing when your budget runs out.

Q. How can PPC Help My Business?

PPC can benefit it in so many ways.

  • Promotion of your new products/services
  • Increased Brand Awareness
  • Generate quick traffic to your website
  • Generate Sales/Leads(for e-commerce sites)
  • Target your potential customers across the world

Q. Are PPC Results Measurable?

Yes, there are plenty of options available as far as measuring the performance of your site that keep track of the conversion rates. webWAH! offers you software for third party reporting as well.

Q. Does running a PPC account help with my natural listings in Google?

No, running a PPC account does not affect organic rankings. However, running a PPC campaign can provide valuable insight into the keywords you should be targeting in the SEO campaign. It also supports the SEO campaign in the time it takes to get to the first page of the search engines and gives your website more real estate once the natural listing is achieved. In addition, it has the added benefit of having your pages on your site crawled more quickly if you have advertisements pointing to all the relevant pages.